Google Analytics is the most widely used analytics tool for website traffic or app usage analysis. Although there are two packages of Google Analytics are available in the market i.e. Free and Premium but free package is suitable and for small or medium websites. For websites with thousands of monthly traffic premium package provides little to no value. Its premium package is designed for those websites that have tens of thousands daily traffic.
Setting up Google Analytics is an easy job. It requires few steps as listed below
Depending on the link you click (Sign in or create an account) you would be taken to the page from where you can sign in or create a new account.
If after you sign in or create a account you will have to sign up for using Google Analytics
When you click sign up, you would be taken to the page where you will need to fill a form
The first option is account name, account name is the top-level identity, and it usually contains organization name. Another option is website name, as its name represents here you will enter your website name. It may look useless at first glance but it is useful if an organization has multiple websites or multiple sub domains. Another option is website URL, notice that http:// or https:// is available in drop down so you do not need to enter it, just select it from drop down. Another option is industry; here you will have to choose one industry from 25 categories. If none matches your industry then you can choose others
- Arts and Entertainment
- Beauty and Fitness
- Books and Literature
- Business and Industrial Markets
- Computer and Electronics
- Food and Drink
- Hobbies and Leisure
- Home and Garden
- Internet and Telecom
- Jobs and Education
- Law and Government
- Online Communities
- People and Society
- Pets and Animals
- Real Estate
Another option is Data Sharing Settings. It does not matter that Google recommends all, choose what you think you should. Then click on the blue button that says Get Tracking ID.
On clicking blue button, Google Analytics Terms and Conditions will open in popup. Accept it after reading it carefully.
Finally you would be taken to the page shown below
Now copy tracking code and paste on your website. Google recommends pasting it on header; however, pasting tracking codes on footer does not hurt your website performance much.
After pasting code on your website, enjoy analyzing your website traffic.